Last week, I had the honor of attending and witnessing first hand, a British Beauty Invasion! And it was all in my very own back yard – The Concrete Jungle that is NYC lol! Downtown in the financial heart of the city (Wall Street), I had the privilege of mingling with some top beauty bloggers and beauty insiders inside the biggest Duane Reade Pharmacy I have ever stepped foot in! And we were all going crazy ga-ga for the brit brand that has completely taken over my heart – Boots Beauty. I can honestly sit here and tell you that Boots has quickly become one of my top favorite drugstore brands in the market right now. I can’t believe we literally just started seeing these products hit the US shelves about 2-3 years ago! It definitely was a hidden gem overseas for too long! Thank you my lovely brits for finally sharing the light with us! We all had the best time at this event! Whether it was the personalized foundation matching service that helped you find the color that best suits your skin tone, or the new product counters/displays or even the lipstick cocktail corner where beauty consultants helped you find the best lippie shade for your complexion – it was all a marvelous blur of kindness, convenience and practicality that made this experience so wonderfully pleasant! The drugstore is definitely kicking up their game by leaps and bounds and is seriously trying to compete and come head to head with retailers Sephora & Ulta in regards to offering similar high quality products/displays and services, but for drugstore prices! And what was even more surprising was when the Boots CEO came out and gave a little speech and discussed with us what Boots Beauty stood for, some of their history and where they saw the brand heading towards in the future. I thought this was so insightful and refreshing to see in person 🙂
The after party was a small and intimate gathering at a local pub a block away from the Duane Reade where everything kicked off. There were drinks, yummy appetizers and a beautiful 3-song set performance by the super talented “Marina & The Diamonds”! I think we got spoiled rotten, but in a good way! And I liked it haha! 🙂 I am so grateful to have been given the opportunity to be included in such a great night of genuine beauty-addiction! Below I have included all the info you need to know about Boots just in case you are interested in learning more about them and purchasing some of their awesome and award winning products! If you decide to stop by a local Duane Reade in the city to test some Boots items out, Let me know how you liked it and what products you walked out with in the comments below, I would love to hear about it!
About The Brand:
“For more than 165 years, Boots has been committed to delivering beauty products that offer real results for men and women all around the world. For more than 160 years, Boots has been dedicated to developing effective and innovative beauty products that deliver results. We are committed to making everyone feel good and believe beauty products should be accessible and affordable for all. Our customers are at the heart of our business. We are committed to offering them products that pair quality ingredients with groundbreaking science and technology, creating innovative skin care and cosmetics. All of our unique products are developed in our own product development, testing and customer evaluation facilities, including our headquarters in Nottingham, England. These unique facilities, and our partnership with The Botanical Gardens in Kew, London, on our Botanics brand, give us the skills and resources to evolve and grow our product portfolio, continually offering new products that truly work. We provide our consumers with exceptional customer service, and are dedicated to helping people look and feel better than they ever thought possible. We have Beauty Advisors at select Target stores nationwide all focused on excellent customer service and providing personalized advice to help guide you in finding products tailored to your specific needs. Shopping for skin care doesn’t need to be a guessing game; our fully trained Beauty Advisors can answer all of your skincare concerns and provide cosmetic color matches to help bring out the most brilliantly beautiful you”
Where You Can Find Boots Products – Britain’s Most Trusted Brand!
Boots US Online Store – http://us.boots.com
Ulta – http://www.ulta.com/ulta/a/Boots/_/N-1z140yi?ciSelector=searchResults&cmpid=PS_Non!bing!MassSkin_Boots_No_7&CAPCID=3295044437&CADEVICE=c&CA_6C15C=330000200000033777
Target – http://www.target.com/s/boots+no7+rebalancing+night?ref=tgt_adv_XS000000&AFID=msn&CPNG=health+beauty_bath+body+skincare&adgroup=boots+no7_rebalancing&LNM=boots%20no7%20rebalancing%20night&MT=broad&LID=17p4794551&KID=06538dab-06ea-4ce8-2b68-00003322116c
*Special Thanks To Boots Beauty, Coburn Communication & Duane Reade For Inviting Me To Such An Amazing Event! 😀