I often get asked by family and friends what I use that keeps my eyeshadow on all day long…and the answer to that is Urban Decay “Eyeshadow Primer Potion”. This little primer is unbelievable and I always end up recommending it to every one I know. If you put this on as a base prior to the application of your eye color, it will help maintain your shadow’s shine and luster without wearing off throughout the day and night. I usually buy mine at http://www.sephora.com , but you can also purchase it online at http://www.urbandecaycosmetics.com for $20.00.